Nine regions, eight routes and two loops. The customer travels from west to east — from stranger to paying. Click a region to see what belongs there, and which routes reach it.
Drag the map sideways to see the whole journey →
The customer travels from west to east: from stranger in the Market to paying customer in the Sale. The green dots are that journey. The two coral loops are the ones people forget — retargeting brings back the ones who got away, and referrals send customers all the way home to the market again.
The order isn't random. A strong offer in the wrong market dies. A perfect ad for a weak offer dies too. Always work from the west.
Who you sell to. Four things have to fit, or everything else is wasted: real pain, money to pay, a group you can find — and a market that's growing.
The places people actually spend their time. There are fifteen. Pick two to four — the rest is noise, and noise costs both money and time.
There are only four ways to get noticed. No budget, no followers? Start with warm outreach. Got a proven offer and money? Then run ads.
Three parts: the hook that stops the scroll, the content that makes them want it, and the button that says what to do next. Test the hook first — it decides 80 % of the result.
What you get for the money. An offer that can't be compared with anything else beats any channel, any ad and any budget. Built from dream outcome, proof, guarantee, bonuses, price and real scarcity.
One promise, one click. People should understand what they get within three seconds. Every extra choice on the page costs conversions.
This is where the most money is lost. Most people say yes between the 5th and 12th touch — but most businesses stop after one. Response time is the cheapest improvement there is.
Booking, checkout, upsell, subscription. The sum that decides everything: do you earn at least $0.40 for every $0.10 it costs to win the customer?
Shines over the whole map. If you can't measure a region, you can't improve it — and then marketing becomes guesswork with a bill attached.
The map isn't a straight line. Two routes lead back to the west, and both are cheaper than winning a brand-new stranger.
We draw the route, write the copy, build the pages and set up the measurement. Everything is delivered paused — you switch it on yourself.
See what it costs